If you’re familiar with computer history, you might have heard of Bill Gates' famous 1976 letter to the Homebrew Computer Club. The letter was written to address rampant piracy of Bill's earliest product, Altair BASIC, which was being passed around quite freely by hobbyists in paper tape form, without any sort of payment to Microsoft (or, as it was then called, Micro-Soft). Bill was understandably upset about this state of affairs. It's an interesting figure: less than 10% of the "users" had actually purchased a copy; the other 90% had pirated it.
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